That would appear to mean that some 46percent of Netflix’s subscribers at the conclusion of 2019 watched”The Witcher” over that time period. But there’s a caveat with all the household viewer number (which is not verifiable individually ): Netflix changed the definition of what represents a viewer. Now, according to the company, it’s measuring accounts that”chose to observe and did wait for a minimum of two minutes — long enough to signify the choice was deliberate.” Previously, Netflix reported viewing amounts depending on the number of accounts that had watched a TV episode or film to at least 70percent completion.
The new methodology — that Netflix said is similar to the manner YouTube monitors view counts, how BBC iPlayer reports positions, and how the New York Times ranks the site’s most well-known posts — will treat”short and long titles are treated alike, leveling the playing field for all sorts of their content including interactive content, which has no fixed duration,” according to Netflix’s Q4 2019 shareholder letter.
The number of households counted under the new 2-minute-minimum metric is roughly 35% greater on average than the prior metric, per Netflix. Although the new metric comprises each Netflix user that was curious enough to watch a couple of minutes of a title — but might have given up watching afterward. Simply speaking, Netflix’s new methodology obscures what could be considered the audience for any particular TV series or film.
Concerning”The Witcher,” Netflix thumped its chest in taking charge for a lift at the franchise’s additional instantiations. “As a testament to how our struck content could penetrate the global zeitgeist and affect popular culture, ” the show’s launch drove up sales of’The Witcher’ books and matches around the world, and spawned a viral musical hit,” the company said in the shareholder letter.
The prevalence of”The Witcher” finished”the entire year on a high note of a massive new franchise which we will grow year after season,” chairman/CEO Reed Hastings stated on the company’s Q4 earnings interview. Netflix’s pace of improvement will quicken in the upcoming few decades, he explained:”The quality of our service a couple of years from now will probably be so much higher than it is today, that is the thing that is not well understood.”
Netflix, in its own investor correspondence, also included a Google Trends chart in attempting to make the case that”The Witcher” was more popular than Disney Plus'”The Mandalorian,” Apple TV Plus'”The Morning Show” and Amazon Prime Video’s”Jack Ryan” — although the relationship between Google searches and actual time spent viewing is possibly loose at best:
According to the bestselling fantasy series,”The Witcher” tells the tale of Geralt of Rivia, a solitary monster hunter who fights to find his place in a world where people often prove more wicked than beasts. But when him hurtles toward a sorceress, and a young princess with a secret, the three must learn how to navigate the Continent .
Meanwhile, the Netflix released other cherry-picked viewing projections and metrics for its originals slate (with the Identical criterion of a viewing a name for at least 2 minutes):
- “6 Underground,” the action movie from director Michael Bay and starring Ryan Reynolds, had a viewer count of 83 million families through its first four weeks.
- Psychological thriller”You” Season 2 is tracking to be viewed by 54 million member households in its first four months.
- “The Crown” Season 3 has been viewed by over 21 million member families in the first four months (up over 40percent from Season 2 on precisely the same time period); in total, over 73 million households worldwide have observed”The Crown” because the series started.
- Sergio Pablos'”Klaus,” that was Netflix’s first initial feature-length animated film to be nominated for an Oscar, was viewed by 40 million members at the first 28 days of launch.
Netflix also criticized its haul of 24 Academy Award nominations around eight different films this year. The company did not release viewing numbers for stature titles such as”The Irishman,””Marriage Story” or”Both Popes” but maintained they”were also very popular with our members.”
Netflix plans to maintain revving up its film slate at the coming year, even though the quantity of new releases will increase at a steadier pace following the ramp-up of the past 18 months, Netflix executives told investors Tuesday in discussing the company’s Q4 2019 earnings. Ted Sarandos, Netflix’s chief content officer, and Netflix chief Reed […]
In the current TV news roundup, Marvel TV and Hulu announced the cast of its upcoming animated show,”Marvel’s M.O.D.O.K” and Netflix set the premiere date for”Gentefied.” CASTING Marvel TV and Hulu shown that Patton Oswalt, Aimee Garcia, Ben Schwartz, Melissa Fumero, Wendi McLendon-Covey, Beck Bennet, Jon Daly and Sam Richardson are joining”Marvel’s M.O.D.O.K.” The animated (*)
APA has reached a deal with the Writers Guild of America, ending a nine-month standoff over allowing the agency to signify guild members. The full-service bureau made the announcement Tuesday, four days after a deal was signed by the Gersh bureau . It’s the sixth mid-size service to accede to the WGA’s bans on bureau […]
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Los Angeles and Mexico City-based studio Exile Content has teamed up with Spanish journo Ana Pastor’s media company Newtral to produce long-form unscripted premium content in English and Spanish. The joint venture’s first project is a documentary series about the genesis of the women’s soccer team in Real Madrid, Spain’s most renowned soccer team […]
UTA co-president Jay Sures was reappointed to the University of California Board of Regents to get a 12-year term. Governor Gavin Newsom, will be effective from March 2 and declared among a batch of appointments the word, that is pending Senate confirmation. Sures was appointed to the position in Jan. […]