Rihanna smells amazing. “Is that…?” Miracles Bergdorf Goodman’s Linda Fargo, as she and the musician in a warm kiss embrace .
Rihanna, master of stating without speaking, provides a sly smile, telling Fargo,”We will discuss that later!” With hordes of media around, today is probably not the time to chat about an unreleased job –even though nearly every journalist who packed into Bergdorf Goodman to talk to Rihanna about Fenty’s brand new collection and Bergdorf takeover probably managed to squeeze into an R9 record query. (No comment, ok!)
When Rihanna turns back to me in her third-floor installment in the store, yeah, she smells amazing, but she looks even better. She is sporting a Fenty apparel in orange: the complement to the space velvet walls. The color comparison only serves to amplify her shape –and also the radiant effect of her presence. On her feet are boots from her Fenty drop that is new, made in a crinkled leather with a stiletto heel.
The boots are a hero thing from the group, Fenty two -20, that will be released online on Rihanna’s 32nd birthday. “You know what you always have the option to wear on your birthday” she asks rhetorically. “A T-shirt. No matter which part of the world you’re in. But my big thing is shoes, so when I wear nothing at all, I want to have on a fly set of shoes” She bends down to demonstrate the many ways that you can style her leather boots. “They’re very flexible, which means you can do–” she scrunches them down around her legs, and then pulls the throat and smiles–“and they are very comfortable also.”
Comfortable? Maybe in the Rihanna sense.
“No! In fact,” she says, laughing. “Would you enjoy heels? You would prefer these.”
That’s the charm about Rihanna: Within seconds of meeting anyone, she can immediately connect with their own vibe. When I tell her I end up walking fast–and taking the subway virtually everywhere–she offers, smartly,”Well, then only wear them someplace where you can walk slow.” That is the Rihanna guide to self-care and health: change your life, If your lifestyle does not suit your clothing! Not your outfit! “Go somewhere; go out! Don’t wear these throughout the subway, please”
Her ability to connect with individuals and translate her ineffable Rihanna-ness into something consumable comes through best in her Fenty collection. After starting the brand nine months ago in Paris, Rih has introduced what is surely her very best line this month. In a darkened autumnal palette of green, vermilion, denim blue, khaki, and ivory, the collection takes the workwear staples she provides them a dose of Rihanna flair and loves to wear. The strictness has been allowed out here, with slouchy army jackets, quilted cargo pants, and sweaters emphasizing a disposition if that aesthetic felt a little stiff in drops. “This collection is supposed to be quite casual and chic but luxurious,” Rihanna says. “It is one of those really flexible collections that is meant to be simple for everybody.”
Still, her trademark corseted denim apparel stays, but it’s a little looser from the bodice and in much more subdued colours. “What woman does not wish to sense corseted and snatched?!” She states of the style. “I know I love this, and therefore I wanted to do corsetry in a manner that felt casual and stylish and not like lingerie. It dropped into the world of luxury, but something that felt like me. Something that felt just like I would wear it and something that reflects our market as a brand.”
Her brand demographics, just like the people who rallied onto Bergdorf’s first floor to celebration together with the singer, are expansive. (Regarding the party, it might register as the sole NYFW event to have both Jack Dorsey and Benny Drama in presence.) “I love to find that it’s not one-note; it is not one chick or one style of a woman or a guy walking into my shop or going online,” says Rihanna. “It’s everyone. People can find themselves in a bit, and that’s what I want for my customers.”
What her customers want from her–besides that album–is the ability to slip into something that makes them feel just like Rihanna if they appear at the mirror or at the self-facing camera in their phones. Thanks to some seasonal pop-up in Bergdorf Goodman, in addition to a entire site takeover of bg.com, those customers are going to have more accessibility to the Bad Gal way of life than previously. Thinking back to the first time she ever visited Bergdorf’s, Rihanna recalls”the overwhelming number of people coming at me perfume on paper–as soon as you walk in on the ground floor. Then I recall the cost tags, and saying one day that I could buy clothes, but maybe I’ll just buy perfume, now. I feel really great to get this full-circle [moment] where I can have my own brand that I made in a space like this that offers such a lavish experience to their customers and now mineas well.” And who knows there could be people passing out bits of paper. Wink, wink!